A year before launch of mobile brand ‘3’, we worked with Hutchison Whampoa’s Global Creative Director and their retail and marketing team to create the entire suite of retail communication materials for their 1,500 partner-retailers and to design key elements of their own-branded flagship stores.

Once launched the real work began and we helped deliver the expansion of the retail estate to 300 sites, through ongoing store design, merchandising, category management, product launch and in-store brand campaigns.